What are they and why should you care?

Digital experience platforms (DXP)

We know that the term "digital experience platform" is about as clear as mud.

We get it, but the fact is you're probably already working towards this kind of enterprise level software, without even knowing it, especially if you are already considering or actively investing in digital transformation services. So let's try and clarify things a bit...
More than just content management

Introducing Kentico Xperience

Kentico Xperience is one of our favourite digital experience platforms, combining content management, digital marketing and commerce. It's a powerful tool that delivers great value, fast results, creative confidence, personalised customer experiences, automated digital campaigns, strong conversion rates and great customer retention. 
Digital experience platforms Connected customer experiences Digital Experience platforms can be a single product but more often than not, they are a combination or suite of products that work together to allow your business to deliver connected customer experiences that can be both measured and analysed. 
Customer Experiences
Digital Experience Platforms
What's the difference? DXP vs CMS...
In a sentence, a digital experience platform (DXP) goes further than the traditional content management system (CMS) by helping brands to priduct digital experiences through more just content based experiences like websites. A digital experience platform encompasses digital experiences across verticals like websites but also kiosks, billboard, customer portals, apps, IoT devices, intranets, microsites and much more. It means brands can be consistent across every single one of their customer touch points both pre and post conversion.