Ecommerce website & integrations

Direct Blinds

The brief

With over 50 years’ experience in made to measure window blinds, shutters and curtains – Swift Direct Blinds are the UK’s leading online made to measure blind manufacturer and supplier. Now operating solely as an ecommerce business, Swift Direct Blinds approached us for a complete re-build of their online presence. 

What we did

We delivered a fully ERP-integrated ecommerce site with in-built automated marketing functions.

Visit the website
Direct Blinds Website on iPhone - Pixelbuilders

Fully integrated ecommerce system

The website is based on Kentico’s Enterprise Marketing System (EMS) – an all in one CMS, ecommerce and marketing solution. With thousands of colour and style variants, the website manages a complex range of core products and individual product options. As all the products are made to measure, the costing for every element is bespoke; calculated on the fly via a unique and complex pricing matrix.
Every single order is then passed into Swift Direct Blind’s bespoke ERP system to ensure that it is processed, packaged and sent for delivery in a very short time frame. All sample requests are also handled fully by the site and ERP system.
The website makes use of multiple payment gateways too – including AmazonPay – to ensure that no matter how a customer wants to complete their order, they’re not hindered in any way.

Marketing focused delivery

Volume is key to this project – it’s a high revenue site with an extremely large number of transactions every single day. To generate those orders requires an ever-increasing audience and, as an online only business, this traffic is heavily weighted towards organic search, PPC and online display advertising initially – with email marketing then coming into play when a customer has interacted in the right way.
From the way the site is structured, using content in multiple ways to create a bigger footprint, through to the underlying page speed and technical SEO, every aspect of this site has been reviewed to ensure it hits the requirements for Google and other key players. These reviews are ongoing and continuous to ensure we’re ever evolving in line with current and future best practice.
Direct Blinds Website on iPhone - Pixelbuilders
"Once again Pixel Builders have pulled out all the stops and we are absolutely delighted.  The new version of our web site  looks amazing and was delivered to time and on budget.

Even better the redesign of the basket and checkout process are already showing improved drop off percentages and we have seen an uplift in our Organic Search and Mobile device conversion rates."

Katie McManaman,
Technical Director,
Direct Blinds