Marketing focused delivery
Volume is key to this project – it’s a high revenue site with an extremely large number of transactions every single day. To generate those orders requires an ever-increasing audience and, as an online only business, this traffic is heavily weighted towards organic search, PPC and online display advertising initially – with email marketing then coming into play when a customer has interacted in the right way.
From the way the site is structured, using content in multiple ways to create a bigger footprint, through to the underlying page speed and technical SEO, every aspect of this site has been reviewed to ensure it hits the requirements for Google and other key players. These reviews are ongoing and continuous to ensure we’re ever evolving in line with current and future best practice.