New designs for a new brand
Armed with Chartford’s new logo and new brand guidelines, we decided to devise some new page designs to go with it, introducing a new main navigation and a more diverse set of page templates. As well as considering how the brand would translate onto the website, we also carefully considered how the brand could be applied to other marketing assets as well, to ensure the end design delivered uniformity across all forms of media. This was to ensure a seamless and professional experience for Chartford customers, at all stages in their buying journey.