23 Feb, 2017 A New Look and Feel for Pixelbuilders 23 February 2017 Paige Walker Digital Marketing Executive 2017 saw the launch of a new and improved Pixelbuilder’s website. As with all agencies, we spend all our time doing design and development work for our clients, so when it comes to lavishing some love and attention on our own website, it has to be squeezed in and around everything else. But this year, we decided a change was well overdue, so in spite of our busy work schedule, we got our heads down and came up with this brand new version of the Pixel website.The aim was to take our brand and update it, while still retaining something our clients would recognise. It’s not a complete transformation, just a mini makeover, but it does go more than just skin deep. The Design We have softened the colour scheme from black and blue to blue and grey and introduced an icon set to help visualise who we are, what we do and how we do it. When it came to images we needed a new set of team photos taking to capture the recent expansion of our digital team. So we now have photos that actually represent the people in the office (it’s only taken a year!) Case study images were also updated, making them bigger and more impactful to really showcase the work we do. They also now capture more of our clients’ identities as well, bringing a more human touch to the overall look and feel of the website. The Development The pages are now built using a combination of widgets which allows our content and marketing teams to quickly and easily adapt pages and create new ones as needed, without putting pressure on our design and development teams. This ensures we can be more proactive when it comes to content creation and ongoing search engine optimisation. Our content management system, Kentico, has also been upgraded, so we can now leverage the latest features and functionality. The Optimisation Thanks to the new widget driven page templates, internal link structures are now far more developed and ultimately the user journey and navigation is improved. Users can now easily move between content pages without the constant need to return to the primary navigation. This will also serve to improve the on-site optimisation of the site, along with updated meta data and better use of the available heading tags. Why not have a click around now and see the changes for yourself?