2025 marked a milestone year for Umbraco. Financially, the business grew by 22% year-on-year, with several KPIs exceeding 30%. Crucially, that growth came with profitability – and with continued reinvestment into people, offices, and the wider ecosystem. 

Umbraco is now truly global, with offices spanning from Melbourne to Denver. That reach isn’t just symbolic; it enables something customers increasingly expect: support that’s always available. As of 1 February, Umbraco now offers 24-hour global support, with extended 24/7 coverage available for business-critical solutions. For enterprise and high-traffic platforms, that’s a meaningful shift. 

The partner ecosystem continued to grow too, with 93 new partners joining in 2025 and the network closing in on the 500 mark. Cloud adoption surged, with usage up 50%, reinforcing Umbraco’s steady move from “capable” to “mission-critical”. 

The keynote included four concrete launches that reflect where Umbraco is heading: 

1. A new Partner Portal 
   Launched at the keynote, the new portal replaces spreadsheets with real visibility. Partners can now track credit usage, transactions, and forecasts. And what's more, this is only the first step toward a broader partner engagement platform. 
2. A 100% SLA 
   Not 99.9%. Not “best effort”. Umbraco now offers a 100% SLA on its core Cloud services, Delivery API, and website. It’s a bold move, but one backed by real-world performance. 
3. ISO 27001 Certification 
   While it quietly went public before the keynote, ISO 27001 certification is a significant signal for enterprise buyers. It confirms that Umbraco isn’t just open and flexible, but that it’s secure, compliant, and ready for regulated environments. 
4. Global, Follow-the-Sun Support 
   With teams distributed across time zones, support is now closer to customers wherever they operate. 

AI was front and centre, but notably, not in the “just add AI everywhere” sense. Umbraco’s position is clear: AI should be on your terms. 

Rather than baking a single AI model into the core CMS, Umbraco is positioning itself as a platform for AI. The CMS remains stable and AI-free at its core, while optional, modular AI capabilities sit on top. 

The new Umbraco.AI foundation package gives teams full control over: 

• Which AI providers to use 
• How models are configured 
• Where AI is applied (and where it isn’t) 
• On top of that foundation sit feature packages, including: 
• Prepared prompts for repetitive editorial tasks 
• A new AI co-pilot inside the back office 
• Agent integrations that can work with tools like ChatGPT, Claude, Gemini, and others 

Nothing is forced. Nothing is hidden behind surprise costs. If you don’t want AI in a project, you simply don’t install it. That philosophy extends to openness too: everything shown in the AI demos is open source, reinforcing Umbraco’s long-term commitment to transparency and community-led innovation. 

Version 17, Umbraco’s latest LTS release, has seen exceptionally fast adoption. Downloads have already outpaced versions 14, 15, and 16 combined, with around 1% of all upgrades moving to v17 every day. 

One reason? The smoother LTS-to-LTS upgrade path. What was expected to be a large jump has proven far more manageable in practice. 

Looking ahead, highlights on the roadmap include: 

• Global Elements via a new Library section for reusable content 
• Load balancing for Umbraco Cloud (coming this summer) 
• Improvements to search, data access, and developer experience across the board 

The standout product launch of the keynote was Umbraco Compose: a new data orchestration platform designed to make composable architectures practical, scalable, and maintainable. Compose sits between your frontend and your data sources, shaping and delivering content via GraphQL. It works with any CMS, any data source, and any channel, all while integrating especially smoothly with Umbraco CMS. In the demo, data was pulled from multiple systems, indexed for search, cached globally, and delivered with near-perfect Lighthouse scores. Data sources were swapped mid-demo without breaking the site – something that would normally require significant redevelopment. 

Pricing is refreshingly predictable too, based on ingestion volume rather than traffic spikes, making it easier to scale without unpleasant surprises.

Finally, the keynote reinforced Umbraco’s stance on enterprise: this isn’t a pivot away from its roots. It’s a response to the market catching up. Umbraco for Enterprise bundles Cloud, Compose, AI enablement, proactive support, onboarding, and enterprise-grade SLAs into a single agreement – designed for large, complex digital platforms. As one enterprise customer put it during the keynote: Umbraco delivered stability, performance, cost savings, and an editorial experience that “almost didn’t need training”. 

Perhaps the strongest theme of the keynote was collaboration. From the launch of an AI Community Team and Advisory Board to new marketplace award categories and upcoming hackathons, Umbraco continues to treat its community as a superpower and not a marketing line. That spirit carries forward to Codegarden 2026, returning to Copenhagen, with the business track fully integrated into the main conference. 

The takeaway? Umbraco isn’t chasing trends. It’s quietly building a platform that works in the real world for editors, developers, partners, and enterprises alike. And if the Winter Keynote is anything to go by, 2026 is just getting started.