Back to the "smartboard" for UX design
UX had a huge role to play in the design of these landing pages, as they required lots of large images and video content in order to showcase both schools to their full potential. As well as this, it was important to take into account the user experience and interaction design at every stage of the user journey, making it as easy as possible for prospective students and their parents to navigate their way through the content. Once this was solidified, our talented team of designers were then able to add in the colour schemes and fonts, based on each of the schools branding.