WDS Component Parts
WDS Component Parts is a leading European manufacturer and global supplier of Standard Parts, Workholding Components and Machine Accessories. WDS approached Pixelbuilders for ongoing help and support as they work towards taking the existing WDS website and optimising it for a global audience.
The project objectives were to optimise the WDS website for a global audience, increase turnover through the website and to improve the overall website performance in terms of speed and SEO.
The existing WDS brand and website has strong recognition with their target markets so we ensured the development work we implemented supported the current look and feel of the website and delivered on the user experience and functionality WDS clients are accustomed to.
We worked with WDS to secure ccTLD’s to launch multi-regional and multi-language variations of the WDS website. Advanced mark up and Meta robots functionality was also leveraged to ensure good SEO, on page optimisation and organic traffic was maintained as we launched the WDS website across new territories.
The WDS website also features complete Amazon AWS infrastructure. This server set up is scalable ensuring the system can handle the growth of the WDS site as it continues to be rolled out internationally. It is also a highly reliable system, protecting and supporting the WDS website from data loss and down time.
The end results for WDS was a multi-regional and multi-lingual website which delivers user friendly content to their global markets, while still maintaining strong organic SEO and good ecommerce functionality and usability.
Since the roll out across different territories worldwide, they have reported an increase in brand awareness as well as an increase in sales thanks to their greater reach in new potential markets and new sales opportunities.