Website Design & Development

Wakefield Hospice

The brief

We started working with Wakefield Hospice back in 2012, when they approached us to build their website. Through ongoing work, updates and reskins, we were able to keep the site performing for almost 10 years! Then, in early 2021, the Hospice approached us to help them build a new website on a more user-friendly and up to date CMS, with a stronger focus on UX and overall conversions and we were delighted to help.

What we did

We built a modern reimagination of the Hospice's decade old website, bringing it firmly into the 2020s.

Visit the website

Making light work of many audiences

As is often the case with organisations in the third sector, Wakefield Hospice's website needed to work for a number of very difference audiences. Thankfully after nearly 10 years of working together, we know these audiences really well and we had a wealth of demographic and analytics data to rely on, when considering the structure of this new website. Ten years is a long time and a lot can change, so we didn't rest on our laurels and stick with the structure we had, instead we overhauled it and worked with the team at Wakefield Hospice to really review and refine it, so we knew it would be a positive improvement.
WGHS & QEGS - Pixelbuilders
Pentland Hills Gin Website on iPhone - Pixelbuilders

Bringing Wakefield Hospice into the 2020s

Once the new site structure was signed off, it was over to our talented team of designers to take it and turn it into a contemporary, welcoming and informative website that patients, professionals and hospice supporters alike would find engaging and easy to use. To do this, our designers introduced a painterly feel to the website using brush stroke effects, muted colour tones and fonts styles that mimic handwritting. This all aimed to soften the boxy feel that can often be associated with information rich websites and to create a warmer, more approachable look and feel that better reflects the calming, caring and supportive nature of the Hospice and their team. Imagery and iconography were also used extensively to better tell the story of the hospice, who they are and what they do.

Waving goodbye to fixed page templates

Our developers rebuilt the website from scratch on Kentico V12. This allows the team at the Hospice to create their own page layouts and user journeys using widget-based content management rather than the restrictive fixed templates that they had been used in the past.

There are a whole host of functional elements in the site including donation forms, a full ecommerce shop, online event bookings, vacancy applications, campaign specific pages and integrations with third parties for delivery of key functions such as tribute pages. This is all on top of traditional content pages such as service overviews, patient stories and updates from the Hospice!
Pentland Hills Gin Instagram on iPhone - Pixelbuilders
Since go live, the site has received great feedback from the Hospice, their trustees, and supporters. Pages per session and average session duration have both increased, with bounce rate remaining strong at just under 50%.