Strata are one of the UK’s leading developers of luxury new build homes. Strata appointed Pixelbuilders as part of a larger team of specialists, in pursuit of their ambitions to improve their digital capacity and ability to interact with their consumers. Our team is responsible for the creative design, technical build, and ongoing support of the website.
Working as part of Strata's multi-agency team of digital specialists, we worked towards achieving several of their key digital goals: improving the results from organic, SEO, PPC and remarketing activity as well as enabling new campaigns such as #MakeItYours, increasing online visitors and lead generation and enhancing the overall usability of the website while encouraging users to spend more time on site.
The digital strategy itself is focused on ensuring the website and related content is successful at supporting users in a way that allows them to make more informed online enquiries about Strata's homes. A big part of this is ensuring the website delivers the right content to these users at the right time and most importantly on the right devices. With their growing audience of mobile and tablet users, taking a mobile first design approach has been integral in achieving this.
Finally, we work with Strata using a process of continual improvement to ensure the site is consistently in line with industry best practices and new developments in design and technology. This is key for ensuring their digital presence remains closely aligned with their design led approach to their online brand and supporting that level of excellence with a performance first strategy.
The design of the website was created by our creative team, constant dialogue with the Strata brand agency allowed us to push boundaries and create a concept that exceeded the initial goals of the design specification.
One of the fundamental design features was to showcase social media feeds to heighten their marketing campaigns including the #MAKEITYOURS campaign. By giving clear links to social media from the website we were able to create greater engagement with users and enabled them to become a part of campaign.
The clean design and use of aspirational imagery immersed the visitor in the heart of their homes, painting a vivid picture as to what life could be like in a Strata home.
Strata was built using Kentico 8 – a leading Content Management Platform. The use of such a CMS meant that the team at Strata would have an ability to update key information about developments including price, location and specifications.
A VIP Lounge was developed as a user portal for buyers, where they can view the progress of their buying journey with Strata including the progress being made on building their home. This serves as a mechanism for keeping users engaged with the brand and website as well as supporting them through the process from reserving their plot to moving in. Social media integration including the ability to pull through a user's Pinterest boards into their VIP Lounge also serve to encourage user's to engage with Strata through additional channels.
SVGs and JQuery was used to improve the usability for users earlier in their home buying journey by creative interactive site plans which allow users to filter the plan to show houses in their particular price range, as well as allowing a user to navigate directly from the site plan to their chosen house type and plot.
Underlying this development work is the Salesforce integration, which serves to not only display key buyer information in an aesthetically pleasing way through the VIP Lounge, but also improver the online user experience with Strata and streamline their internal processes too.
The new website has delivered an improved user journey through the use of a more visible and simplified search functionality on the home page and the creation of the new VIP Lounge. User engagement has also been improved with a dedicated blog and integrated social feeds helping to connect Strata's multiple online touch points.
Finally, users are also now spending more time on site thanks to the improved design and layout as well as the addition of more information on key pages including developments and house types.