Proactis are a spend control company who help companies achieve a greater value by improving their performance financially and operationally. Proactis approached us to implement their completely new rebrand (including logo) having already done the original development work for their exisiting site over the last few years.
This rebrand needed to give the company website a revamped look and feel that would help enhance the experience for new and existing customers from all around the world as well as increasing awareness of the company.
As with the previous projects that had been completed for Proactis by Pixelbuilders, the site would be built in the .NET CMS, Kentico. This allows a sense of continuity for the Proactis backend users so that they could continue using the same CMS as before and have a sense of ease when being trained on the new widgets the team had created for the project.
As the content was being taken care of by Kentico, this allowed the strategy to focus on the design and how this revamp would look good for a user, but at the same time keeping the same ease of use as before to retain the customer. The website needed to accommodate users from all over the world, so it was imperative for Proactis that the different services, were still being interacted with by its current user base, but also to bring in new customers.
The company has also stepped up in terms of outreach around the world, and as previously, needed to be multilingual. This time however the site needed to accommodate five different languages: English UK, English US, Dutch, French and German.
Working alongside Proactis’ brand team we were responsible for implementing the new brand identity online. This involved user journey mapping and bringing along UX/UI expertise.
The interactivity of the site was designed to make the site more engaging to the user so that they would find the site easier to use and as part of that, so the user could find what they were looking for without difficutly.
Animated affects were designed to allow Proactis to have shorter and fewer pages on site as they are able to display more information on a single page without the user scrolling too far or having to close a popup of information.
We refined the contact us user journey on the website to allow a user to get to the details they required in a shorter time rather than calling a number they see and then getting passed round different departments.
The Proactis site was built using Kentico v10 to create a site that was interactive and able to give out all the interaction and backend editing that would be needed once live. Using Kentico v10 also allowed for forms to be more interactiv and we also implemented custom default forms. This modified how default forms are displayed so that forms can be created in Kentico with the user interface already there, which made it much easier for the client to create the forms post go live. The forms module has also been updated, this allowed the client to change the wording on forms and also allows them to change the styling if necessary.
Our developer also developed the site to utilise the global event handlers. These allow the site to hook into Pardot (a 3rd party marketing automation developed by Salesforce) if they want them to. This is linked with the forms module, custom default forms + global events handlers so they can all be used with Pardot as necessary.
Another challenge was to split the generic report page up so that a user did not have to scroll through a page full of reports to find the one that they are looking for. A user is first presented with a filter that allows them to get to the right form within a few clicks. Once the user has confirmed the right filters, the user will then be presented with a preview of the report they have filtered down to. This allows the user to understand if they have filtered correctly.
The multicultural parts of the site have also been developed differently from how they were previously. Instead of using .de for example for the German version of the site this is now .com/de. The move to sub domains was made because Proactis have changed to a .com domain.
Contact Us has also changed to be more interactive but more useful to the user at the same time. There are now three questions that allow the user to get filtered down to the correct phone number rather than calling a number which may not have been the right one or not finding the right number at all.
In the early days since the launch of the new site, the new site has already: marked the launch of a new design and style for the brand; modernising and repositioning their offering to online users, increased the number of resources downloads and enquiries coming from online data capture points and increased the number of visitors to the site coming from a mobile or tablet source