Ecommerce Website & Digital Marketing

Pentland Hills Gin

The brief

Pentland Hills Gin is the latest handcrafted gin brand on the market, proudly representing the Pentland Hills where it's made and fronted up by brand ambassador Panza, the Chocolate Lab. From just a small thought in 2017, the team at Pentland Hills Gin decided the time was right at the end of 2018 to launch their very own website. The aim was to make the gin available to buy online in time for Christmas. It was a tight deadline, but we love a challenge!

What we did

We built the new Pentland Hills Gin website from ground zero, devising everything from the site structure and content requirements, to the colours, fonts and creative imagery.

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Telling the brand story

It was important that the new Pentland Hills Gin website accurately reflected the journey their team had been on so far in order to turn their idea for a gin into a reality. To do this, our design team ensured the website used real photographs of Panza (the brand ambassador), the hills where the gin is made and the distillery itself. Colours were also carefully chosen to tie in with the brand packaging and offline collateral as well, to create brand consistency across all customer touchpoints. The result is a timeless and unique design that really stands out in the highly competitive gin market.

Phil & Panza at Pentland Hills Gin - Pixelbuilders

Launching the brand

To successfully launch Pentland Hills Gin we went one step further than just builidng a beautiful ecommerce website, we also devised a comprehensive marketing strategy combining PPC, SEO, email marketing and social media advertising to raise brand awareness and drive sales.

Initially a display PPC campaign was launched to raise brand awareness and increase visibility in carefully targeted affinity and in-market audiences. Elsewhere, social media campaigns and organic content were also used to support the launch through story telling in order to ensure new visitors to the website were successfully engaged with the brand from day one.

Pentland Hills Gin Instagram on iPhone - Pixelbuilders

Team insight

The Pentland Hills Gin website and brand have been created almost from scratch, which makes the whole process even more exciting. The internal team at Pentland Hills knew exactly what they wanted and we thoroughly enjoyed helping put their visions and ideas together to create a fully working ecommerce website that is not only informative but functions brilliantly and looks aesthetically appealing. We are confident this website will help develop the Pentland Hills Gin brand and ultimately sell their gin.

Vicky Wright,
Office Manager,
Pixelbuilders

Key statistics

In the first four month's since the website launched it has successfully delivered sales for Pentland Hills Gin, maintaining a solid 2% ecommerce conversion rate.

"We invited Pixelbuilders to develop our web site and web services in order to deliver Pentland Hills Gin in August last year. This was a complete first for us and our decision to distil and sell gin was a real step into the unknown. It would be fair to say that we would not have proceeded far down the journey without the brilliant support from Pixelbuilders.

They have developed for us a first class website which receives universal praise from those who have visited it and, more importantly, those who come to buy our gin. The website is the ‘engine room’ of our selling process and we have been delighted with the progress we have made within the first 6 months of sales commencing.

The Team at Pixelbuilders really ‘get us’ - they understand our sustainable ethos and have worked really hard to reflect our vision and standards. They lean forward into issues and bring forward ideas and improvements to our great benefit.

We would not have achieved the success we have during our first 6 months of operating without Pixelbuilders, a great Team who are dedicated and committed to their customers needs"

Phil Cox,
Head Distiller,
Pentland Hills Gin