Dynamic Networks had been working with Pixelbuilders for a number of months on their PPC and SEO strategies before the decision was made to redesign and redevelop the website. This decision came as part of the ongoing search engine optimisation work, which had identified several key areas where a new content managed website would be advantageous.
The aim of the new website was not only to be search engine friendly, but also to create a new standard for websites in the IT sector and to place Dynamic Networks firmly ahead of their competition.
After struggling with managing, optimising and updating their old website, without a full content management system, it was important that the strategy for the new website took into account the flexibility Dynamic Networks needed to be able to more effectively make changes to the site. As a rapidly growing company, it also needed to be able to grow alongside their business, with the functionality to add new pages, staff profiles and office locations as needed.
To ensure the new Dynamic Networks website stood out from the crowd we researched key competitors’ sites and identified the typical industry colour schemes and imagery. This tended to be cool blues or grey colour schemes with greyer than grey shots of wires and technical hardware. Once we’d identified this look and feel, we deliberately ensured our designs were completely unrecognisable from this standard style.
Our creative process led us towards using a variety of quirky images that abstractly represent the services on offer from Dynamic Networks and the sector they’re in. Modern images paired with their vintage equivalents were used to visualise the upgrades and transformations that can be achieved through working with the team at Dynamic Networks.
To create a strong visual impact and to instantly highlight the fact that Dynamic Networks are a company that do things differently, we used a fluid width video capable of working across multiple screen sizes coupled with text animation executed using JQuery, to really engage users from their first interaction with the site.
The development process for Dynamic Networks group was heavily focused on usability both for the end user and the Dynamic Networks team. For the content management team, we leveraged Kentico’s Custom Module to give site editors the ability to manage some of their own site wide settings.
This includes things such as the video background Vimeo ID and the default banner images. This gave the team the flexibility they requested for managing and updating the website while simultaneously reducing the development time required as the website grows, ultimately saving Dynamic Networks money in the long term.
Elsewhere through the site, widgets are used to allow the easy creation of new content pages, which can be flexibly structured to suit the content. Masonry blocks developed using a JQuery plugin for key on page navigation in particular, provide the flexibility to link through to other key services and pages on the website, which helps build complex internal linking structures, without compromising the overall design thanks to the fluidity of the cascading grid layout.
Navigation was enhanced even further on the mega menus using yet more JQuery, which helps control the menu “aim” when users move their mouse across the columns, to prevent premature content switching in the menu.
In the first week since launch the new Dynamic Networks website has successfully increased on site engagement metrics. In particular page views increased by 77%, pages per session increased by 108%, the average session duration increased by 92% and the bounce rate decreased by 42% when compared with the previous period.
The new content management system is also delivering the high level of flexibility needed to really showcase their digital content, which is hugely important for their branding and SEO.