Creating a roadmap for success
Before we were invited to pitch to build a new website for Dudley Building Society, our first priority was auditing their current digital offering and establishing the key actions the business would need to take in order to improve their digital footprint in the future. To do this we engaged in 2 days of workshops, completing competitor reviews, UX & analytics analysis and more valuable research. After this we delivered 60 pages worth of recommendations: covering everything from site structure recommendations, functional requirements, nice to haves and CMS requirements.
After delivering the report, it highlighted that Dudley Building Society did in fact need a new website, as their current site was old and didn’t really offer the foundations for growth. It also became apparent that their site was not only built on older CMS platforms, which had become hard to manage, because they also had THREE different sites on THREE different platforms!