CCTV Direct

The brief

CCTVDirect are a leading provider of professional CCTV systems, solutions and training. Their trade focused website was due for an upgrade to help them better tie together their vast product catalogue & unique pricing structure, offer a better service to their trade focused customer base and improve their organic search performance in an ever more competitive sector.

What we did

We delivered a fully integrated, trade-orientated ecommerce site.

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Fully integrated ecommerce system

When you’re dealing with the number of orders, products and customers that CCTVDirect do – integration is key. The website has to do all the hard data work and fully integrate with CCTVDirect’s ERP system. 
We worked with CCTVDirect and their ERP providers to deliver a website that was seamlessly integrated to ensure data like product pricing, trade account credit limits, orders and stock management was all automatically passed from one system to the other – this means the team at CCTVDirect can concentrate more on their marketing and sales work.

CCTV Direct Website Screenshot - Pixelbuilders

Options, options, options…

CCTVDirect, as an organisation, are passionate about delivering for their customers and being hugely flexible in their approach. To match this, we couldn’t deliver a website that was static, rigid and hard to work with.
From a buying viewpoint, the products used allow customers to select from 1,000s of related options to really pick and choose the exact solution and set up they need. Once they go through the basket, we keep delivery flexible to help the customers get the products they need when they need them; there are more than 10 delivery options from collection and standard delivery, through to next day pre-10:30am and weekend specific options.
CCTV Direct Website on Phone - Pixelbuilders

Key performance statistics

Since go live CCTVDirect have seen average order value increase by almost 20%. They’ve also seen a 44% increase in visitors accessing their site via mobile given its new responsive nature.
Key though is that their organic traffic has increased by a massive 61% year on year when compared with their old website.

Team insight

“CCTVDirect are a great client to work with – as they push their own client service boundaries, they push us too – can we create something that’s faster and more intuitive. They understand continuous improvement and the sites not stood still since launch, with new features and UX changes constantly making the site work better and better.”

Lucy Harrison,
Digital Project Manager,