Focusing on flexibility
For the website specifically, we were challenged with increasing flexibility, allowing new pages to be created on demand, while still remaining firmly on brand. To do this we used Kentico V11 as the content management system and we developed widget driven page templates. These widgets can be used in any combination, text and background colours can be changed and the content and images can all be edited, allowing Bracken to create beautifully branded content pages, complete with dynamic content.
A conversational style search interaction was built to streamline the user journey for website visitors solely interested in finding an appropriate workspace or meeting room and two different form widgets were created to allow key data capture points to be added throughout the website.