Website & Digital Marketing

Barrett Steel

The Brief

Barrett Steel have been at the forefront of the UK steel industry for over 150 years and they appointed Pixelbuilders as their digital agency tasked with designing and developing the new Group website to help improve their online customer journey and clearly communicate the group’s products and service offering as a whole.

What we did

We designed and built the Group website which unifies the four division under one roof; whilst maintaining the identities & strengths of each one.

Visit the website

Four divisions; one seamless website

Going into the build, we knew the website needed to bring the four divisions together at the same time as a seamless user journey, allowing users to find the relevant information needed for them. The build had dynamic stylesheets for the four divisions, map API integration and custom SVGs to maintain brand consistency.

Barrett Steel Website Screenshot - Pixelbuilders

Digestable and engaging 

The Barrett Steel brand colour is green but we also needed to accompany the other divisions and their respective colours to be able to differentiate the divisions. We designed and created an easy to digest and engaging dual dropdown menu and simple call to actions; ensuring Barrett Steel's key objective of gaining more leads through the website.
Barrett Steel Website on iPhone - Pixelbuilders

Optimising to success

To go alongside the site our digital marketing team were brought in to further support Barrett Steel with their online marketing. They wanted to optimise the site to improve their ranking positions and overall optimisation of the site. We set out by outlining the keywords and pages they wanted to build upon the most with full metadata implementation and other tweaks. They're seeing great results month on month.
Welding Close Up - Pixelbuilders
"Since we partnered with Pixelbuilders in 2016 they have always been viewed as much more than just a digital agency to Barrett Steel. As Marketing Manager to a group company, one of key elements that makes Pixelbuilders such a great partner is that their experienced and efficient team link seamlessly with our own becoming a fluid extension when supporting the business on projects.

Every service from Web Development to SEO is handled with complete transparency enabling us to operate in a flexible and commercial manner, keeping up with the latest innovations as well as trends in Digital Marketing.

Pixelbuilders take the time to understand our brand goals and consistently help us to reach and exceed these by enhancing our in house skill set with their own."

Hannah Freudenberg,
Group Marketing Manager,
Barrett Steel