Sage Coretime is a dedicated website built for Onesys, the UK's number one supplier of Sage Coretime software. Our working relationship with Onesys began with the design and build of not one but two brand new websites.
The Sage Coretime website was one of these two new websites and after a successul launch, we continued our working realtionship with Onesys through the ongoing delivery of their digital marketing strategy. This strategy is focused on SEO and PPC.
After completing the design and build of the new Sage Coretime website the next step was to focus on ensuring the high levels of search engine optimisation and user experience that were established ready for go live, continued to be refined post launch.
The other priority was to work on marketing the website appropriately, to deliver highly engaged users to the new website, where they could complete valuable onsite actions such as requesting a free trial of Sage Coretime software, or contacting the Onesys team. This would ensure the website delivered a strong return on investment for Onesys by successfully growing their customer base.
Before implementing any new marketing strategies for Sage Coretime, we conducted a thorough Discovery Audit. This audit ensured we had a good understanding of Sage Coretime's current marketing strategy including any areas where they had seen previous marketing successes and any areas which could benefit from improvements or changes.
Persona profiles were also created to give a detailed picture of Sage Coretime's key target customers. These personas were then used to inform the marketing channels and tone of voice required to successfully engage these types of people.
Finally an in depth competitor analysis was completed to generate an understanding of Sage Coretime's position within the Sage software market and to understand how their digital footprint compared with these other companies.
By gathering these insights, we were able to then devise a monthly digital marketing strategy with strong foundations based on historical data. From there, these initial marketing strategies have evolved over time thanks to a continuous cycle of implementation, refinement and review.
Since completing the initial Discovery Audit, ongoing marketing work has focused on search engine optimisation and pay per click advertising. As part of the SEO work,we have elaborated the original website code with the addition of relevant structured data and schema mark up to improve the website's appearance on search engine results pages, page speed improvements have been undertaken and internal link structures have been developed.
On site content has been optimised with the addition of bespoke meta data and usability has been carefully assessed and refined to improve time on site and reduce bounce rates. Pay per click advertising has focused on driving users to key on-site content pages and increasing the website's overall conversion rate. These ads leverage click to call extensions, sitelinks and call outs to effectively communicate the benefits of Sage Coretime software and to drive users to the key data capture points on the website.
Since we began handling Sage Coretime's digital marketing, the website has benefited from improved page speeds and better usability, which alongside new pay per click campaigns, has contributed to an overall increase in both the quantity and quality of enquires made through the Sage Coretime website.
Traffic from organic channels has also started to grow as search engine optimisation has improved ranking positions significantly, with the website now ranking on the first and second search engine results pages for several key terms.