Scroll POP-ping designs

Our partnership with AG Barr all started when they asked for help simplifying and modernising the design, layout and structure of their website which had no less than SEVEN core audiences. 

We needed to move AG Barr onto a better, more flexible CMS, that would allow them to create and share content for each of those seven core audiences. 

The website had to offer stakeholders transparent, consistent and timely information about the business, while also meeting key regulatory requirements. 

It had to be futureproof and able to grow alongside their business and their brands.

It all started with a restructure. We took those seven core audiences, mapped out their potential user journeys, segmented the content into those journeys and highlighted any content overlaps. This created a new and improved website structure with an extensive navigation that easily supports users to move through a large volume of content pages and a content hierarchy with several levels.

So now users could find what they were looking for, it was time to get them engaged and this is where our design team could really get creative! 

With AG Barr’s mantra “we’re a branded business not a bank” ringing in their ears, our design team took the best bits from their branding and gave the new website some serious flavour. The end result is an award-winning website design that’s bright and bubbly, engaging thousands of users every month with AG Barr’s history, brand family and financial performance.