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Women In Digital

8 March, 2016

It’s International Women’s Day ! And as we have two lovely ladies in our team, this set us off thinking about how females add to the digital environment and the overall successes of an agency.

According to research published by AOL just 6 years ago,  some of the leading careers for women in 2010 included teaching, nursing, secretarial work and waitressing. That is largely the same as it was 50 years ago when the most common job for women was to be a secretary!

But will the next 50 years be the era that changes this for good?

Well we certainly think so. The digital industry offers an exceptionally diverse mix of careers and opportunities for both men and women including computer programmers, digital marketing managers, web developers and project managers to name just a few, so we thought we’d ask our digital ladies why they think they’re suited to their digital careers.

So without further ado, we’d like to introduce our Digital Project Manager Lucy.

Digital is everywhere and in being so offers multiple touch points not only for users but also for those working in a digital environment. This is great news for anybody working in the industry, be they male or female, as it ensure flexibility.

The 9 to 5 institution is over, and digital is a great example of an industry forging new traditions and optimising work life balance. This is certainly one of the many reasons I started a career in this innovative and inspiring industry.

The role of project manager originates from the manufacturing and engineering industry which were typically (and mostly still are) very male dominated. However, I believe the role of project manager plays heavily into some of the more stereotypical traits associated with women. This includes organisational skills, communication skills, creativity, adaptability and client facing skills.

I have always believed that the most important aspect of excelling in any career is being able to take your natural abilities and transmit them into a role that is a perfect fit for those abilities. Every role that I have worked in has required a high level of organisational skills – whether that was organising film shoots, meetings, timelogs, development schedules or sprint releases; my love of Kanban boards and to do lists has never failed to aid me in any of these roles.

And last but not least, here is a quick word from Rachael our Digital Marketing Manager

In my role especially, I think one of the classic feminine stereotypes really comes into its own. Historically women have been considered chatty, talkative and emotionally sensitive and if you ask me, a little bit of that is what you need in a good social media and marketing manager.

Okay so we don’t want gossip or overly emotional statuses across professional social media channels (or indeed personal social channels either), but an ability to hold an engaging conversation and emotionally connect with an audience, be it one on one or to a whole group, are traits that really begin to be important in the social arena.

That’s just one element of digital marketing though, another of my personal traits I think is a great advantage (and I know this is a trait Lucy shares with me) is being super organised. And I mean like at least 12 post it notes and a spreadsheet kind of organised.

I use Trello to manage my workload, with separate boards dedicated to each area of my role, for each client I work with. It really helps give me greater visibility on what I need to do and when I need to do it, and this in turn makes me work far more efficiently. 

Calendars are another firm organisational favourite of mine too, especially for content planning. A lot of marketing is pre-emptive, so I am thinking about Christmas in summer and planning Easter at Halloween and believe me, being able to get that down in a calendar is a huge help.

Working in digital has given me the opportunity to really turn these traits into assets though, perhaps more so than some other industries might allow. This is thanks to the freedom we’re allowed to work with.

Every digital project is slightly different from the last one, and so are the needs of the client, so our processes and personalities can’t been too rigid otherwise we’d lose our creative edge and our reputation for excellent client services.