24 Jul, 2015

Why Your Website Should be Responsive

What is Responsive Web Design?

It is an approach to web design aimed at crafting sites to provide an optimal viewing and interactive experience for users. Easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices from desktop computer monitors to tablets and mobile phones (and even smart watches!)

What are the benefits and does my website need it?

If you’re a business, and in particular run an e-commerce platform, then yes you would certainly benefit from a responsive site.
In the past, a “mobile” site was considered in its own right a secondary site with its own web address, design and a separately maintained system. This may have lead to site visitors being confused about what site they should be on which could have caused them to visit the site on a desktop or even worse you could have lost a customer all together.
Thankfully web development has come a long way since those early days and with a responive design your mobile site can be the same website as your desktop site. Now that your mobile and tablet sites are running under the same platform as your desktop site your visitors can now navigate the same site they’re used to without any drawbacks. Responsive designs are also easy on the eye and elements on your site such as layout, text and images will resize and/or rearrange accordingly.
As of April 2015 Google rolled out an update to their search engine to boost the ranking of mobile-friendly pages on mobile search results. This means that your responsive site could rank higher than your competitors who haven’t yet properly adapted their site for mobile.

Examples of a responsive web design from pixelbuilders:

Martin House Children’s Hospice - www.martinhouse.org.uk
Strata Homes - www.strata.co.uk
Proactis - www.proactis.com
If your website is in need of modernising then feel free to get in touch with our friendly team who will be more than happy to help give your website the TLC it requires.