7 Mar, 2020 The Pixel Glossary 7 March 2020 Oliver Walker Social & Content Marketing AAddress Bar The address bar is a term used to describe the text box used to enter a website's address / URL into an internet browser. An example of an address can be http://www.bbc.co.uk/news/world/. The latest versions of Internet browsers such as Chrome and Internet Explorer have replaced the address bar with an Omnibox. The Omnibox is a box that supports more than just an Internet address. It also supports searching and other special features depending upon the browser. BBrowsers (web browsers) A browser is essentially a computer programme, which is used to navigate the World Wide Web. Browsers retrieve and present information resources from across the World Wide Web and these information resources are identified by their URL. Popular examples of web browsers include Google Chrome, Mozilla Firefox and Internet Explorer. If you need to know what browser you are using at any given time, you can use the tool whatbrowser.org. CContent Management System A content management system or CMS as it is often abbreviated, is a computer application that allows the user to publish, edit, organise, delete, modify and maintain digital content from a central interface. Commonly content management systems allow collaborative working and provide procedures to manage workflow. At Pixelbuilders, the content management systems we commonly work with are Kentico and WordPress but there are many more content management systems available. Custom Tables You can use custom tables in the Kentico CMS to create your own tables in the system database. You can also then manage the data in your custom tables making it especially useful for storing large quantities of information in a flat structure. Most often this is where data generated from data capture points on a website are stored and can later be downloaded. You can also use custom tables in Google Analytics, in this instance, you create custom tables by combining a particular set of metrics, dimensions, segments and filters within Google Analytics, to process all of your analytics data on a daily basis. CTA’s Calls to action DDomain (Top Level) A top level domain or domain name is an identification string that defines a subset of the internet. All the URLs in the same domain will share the same suffix. Common domains include: .com, .org, .net, .edu and more. EEcommerce Ecommerce is the term used to describe commercial transactions (sales and purchases) which are conducted electronically over the internet. FFooter The footer refers to any text or content appearing at the foot (in other words at the bottom) of each page of a website, book or document. Typically, the footer of a website will contain information such as business details and copyright as well as links to terms and conditions and other information often categorised as legal content. The footer of a website is often a different colour to the main body of the webpage, to help define where the web page content stops and the footer content starts. HHyperlink A hyperlink is an element placed within an electronic document such as a Microsoft Word document or the content on a webpage, which links to another location. That location can either be within the same document such as a link which moves you further down a web page for example, or it can be an external location, such as a different website. Often a hyperlink is recognisable from the rest of the electronic text because it is styled differently. Typically hyperlinks are a different colour to the rest of the text an underlined. Hyperlinks are also commonly buttons on websites. Header The header element of a website is typically the container for introductory content or a set of navigational links. It is identified in the source code of a website as the content between the <header> and </header> tags. When viewing a web page, the header is most likely to content the brand logo, menu navigation and the page heading. Hamburger Menu A hamburger menu is most commonly found on mobile devices such as tablets and phones. It is identified by this icon: When clicked, a hamburger menu typically reveals a drop down list of pages or options. It is essentially a method of displaying the navigational options within a website, on a small screen size. I Intranet An intranet is a private network, accessible to a particular group of people. Most commonly intranets are used within big organisations, with only the staff having access. It is a way to share information across a network of people without making that content publically available on the World Wide Web. KKentico Kentico is a content management system written in the C# (pronounced see sharp) programming language. C# was developed by Microsoft within its .NET initiative. Kentico can be used for building websites, ecommerce sites, intranets and other digital solutions, which require the capabilities allowed by a full content management system. MMedia Library (within a CMS) A media library is a repository for an organisation’s media and resources required to populate pages on their website. In Kentico, you can use the media library bulk upload media content such as images and video where they are stored ready for later use. N .NET .NET (pronounced dot net) is a software framework development by Microsoft. OOrganic Search Organic search is the process of optimizing the Open Source Open-source is a term used to refer to software for which the original source code is made publically and freely available, allowing it to be modified and redistributed. Omnibox An Omnibox is similar to the traditional browser address bar with additional features. For example, in the Google Chrome browser, the Omnibox (address bar) is at the top of the window and not only displays the address of the web page, but can also search the Internet and do other tasks. The Omnibox in Chrome can also perform mathematical calculations and even answer questions such as "how many cups are in 2 litres?" PPages (Web Pages) Web pages are documents connected to the World Wide Web and are a large component of most websites. In content management systems like Kentico, the pages are where the majority of content editing is done. Pages are often built using page templates. These templates can be specific to an individual page and therefore used just once or they can be shared templates (e.g. the Default Template) and used across multiple pages. Paid Search Paid search, paid search marketing or PPC as it is often abbreviated, is the process of advertising within the sponsored listings area of a search engine results page or a search engine partner site. In Google, the sponsored listings are the search results which appear before the organic search results as well as down the right hand column of the results page. QQuery String A query string is part of a URL containing data or information which does not fit into the hierarchical path structure. Query strings are commonly generated by things like form submissions. RRackspace Rackspace is a managed cloud computing and hosting company. SSearch Engine Optimisation Broadly speaking, search engine optimisation (SEO) is a complex methodology for increasing the number of visitors to a website; most often by improving the ranking position for that website on search engine results pages (SERPs). Sticky Content Sticky content is a term used to described content published on a website, which is created to encourage or even incentivise users to either repeatedly return to that particular website or to spend a long time on site. Server A server is a computer program or device which provides functionality for other programs often referred to as ‘clients’. This is known as the server-client architecture. UURL URL is an acronym which stands for Uniform Resource Locator; essentially a URL is an address to a resource on the internet. WWordPress WordPress is an open source web software and content management system than can be used to create websites, apps or blogs. It is based on the PHP platform. Web Form A web form also known as a HTML form, webform or simply form, is an element on a web page which allows a user to enter data that is then sent to a server for processing. Digital forms often resemble paper forms with check boxes and text fields. Some features unique to web forms are submit buttons, select features with drop down lists and file select controls for uploading supporting documents. Common web forms include the forms for submitting payment and shipping details during an ecommerce checkout process. ZZero Moment of Truth (ZMOT) The Zero Moment of Truth is a macro study commissioned by Google, exploring the decision making process of ecommerce shoppers, a decision making process which occurs well before the actual moment of purchase.