20 Feb, 2013 Pixelbuilders Strike Gold 20 January 2015 Andy Ackroyd Creative Director A website built by Pixelbuilders.com has fought off global competition to be crowned ‘best e-commerce site’ of 2012. The Watch Expert website, developed by Leeds-based pixelbuilders.com, helps one of the UK’s most successful high-street jewellery retailers Herbert Brown enhance their retail offering. Parent company Albermarle Bold Holdings Plc launched its 225th store as an online store, selling and buying prestige pre-owned watches in summer last year. The site caught the attention of global content management system provider, Kentico, who shortlisted it as a contender for the best e-commerce site built on the platform in 2012, alongside US-based global giftcard.com and the Australian weddingflowersexpress.com site. The three websites were put to a public vote in December, and The Watch Expert received over a thousand votes to see it named best e-commerce site built on the Kentico platform. Andrew Ackroyd, director at pixelbuilders.com, believes the site’s functionality and performance led to its selection for the competition shortlist: “The site was developed to make dealing with The Watch Expert as easy as possible, with features including a ‘click and collect in store’ option,” he says. “For our client, the site manages the entire process; from buying watches from users, submitting them for sale and completing the valuation and sale agreement, through to the end payment point when selling them on to other users. Sales have strengthened in a short period of time, both through online payments and the credit facility. “For us, it’s just fantastic to see our work sitting alongside – and, ultimately, beating – big global sites.” Other winning sites from around the world include sites for Bacardi, Kia and SPAR. The Kentico Site of the Year competition seeks out the best Kentico CMS web site implementations and recognises the top web development talent worldwide. More than 200 web projects from 18 countries were submitted to the judges for consideration, and whittled down into shortlists of three across several categories based on design, usability and experience, functionality and results achieved.