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Looking Back At Our Work In The Third Sector

7 April, 2016

At Pixelbuilders we have a strong background working in the third sector, especially with non-profit organisations such as hospices and charities.

As our Commercial Director Martin Oates has said many times before, this is 

“something we’re really proud of because not only is it a great privilege to work alongside these types of organisations, but also it gives our team a great sense of achievement when we can really add value to these types of organisations to help them continue to deliver the care and services that are so needed by the people they help.”

Some Of Our Recent Work In The Third Sector

Each of these projects offered new and exciting challenges for the Pixelbuilders team but as with most projects in the third sector, each one was hugely rewarding and a pleasure to be involved with.

Some of the unique considerations when working with these types of organisations include balancing the needs of very diverse audiences, from charity supporters, to the charity’s partner organisation and clients and of course, the people the charity works to help.

This can lead to complicated user journeys and multiple usability and accessibility requirements which need to be overcome. 

An Accessible Website For Change People

A brand new, accessibility focused website to help Change People improve and continue their work creating opportunities for people with learning disabilities. Accessibility had to be at the forefront of the site’s functionality, usability and design to ensure an inclusive user experience was delivered. This involved implementing some key features including an accessibility tool bar, screen reader friendly development and access key compatibility.

A Futureproof Website For The Prince Of Wales Hospice

The development of a single online resource capable of accommodating all the information related to the Prince of Wales Hospice as well as effectively communicating their work and services. It was important the design of this website was futureproof to allow the hospice to cost effectively grow their online presence.

To achieve this we utilised a tile design to create a unified hub on the site’s homepage for all their digital marketing collateral including newsletter sign up functionality, social media integration and event promotions.

Laura Bennett, the Fundraising and Marketing Manager at the Prince of Wales Hospice was incredibly kind when we asked for feedback on the project. She said “the website we now have is attractive, clear, easy to navigate, and has a much greater degree of functionality, which will allow us to develop our online fundraising. it was delivered on schedule and to budget.”

We are currently looking forward to working with the Prince of Wales team again in the near future to deliver phase two of their website development as well so what this space.

An Award Winning Design For Martin House Hospice                      

We were appointed by Martin House to enhance and expand their digital capacity through the redesign and development the Martin House website. This project was a huge success for Pixelbuilders and cemented our expertise in providing digital solutions for the third sector.

Not only were the team at Martin House Hospice “delighted with the service … received from Pixelbuilders during the planning and designing of our new website” which Carol Devine was kind enough to feedback to us, we also won an award for this piece of work!

The creativity of the design has led to the site winning bronze in the Fresh Awards in the public/third sector category and it was also shortlisted for a Northern Digital Award.

Driving Donations For Wakefield Hospice

Wakefield Hospice approached Pixelbuilders to help them create a stronger online presence and develop a system for handling donations to help them reach their fundraising target of £3.2 million each year.  To achieve these aims we split the main site into three key areas – care, working with the hospice, and supporting or fundraising for the hospice. Clear signposting was also implemented to drive site visitors to key areas, such as the donation section, which now features prominently on every page.

Helen Knowles, the Director of Fundraising for Wakefield Hospice said the team “are absolutely delighted with the new website and with Pixelbuilders’ approach to what was required by Wakefield hospice.”

Since going live, Wakefield Hospice have experienced a vast increase in their online donations and the traffic coming to the site making this project an all-round success.

Boosting Brand Awareness And Digital Capabilities for St Leonard’s Hospice

Last but by no means is least we worked alongside St Leonard’s branding agency, to complete the development of their new website. The aims of the project included adding online donation functionality and creative a responsive design capable of working across multiple devices.

The design of the website was critical to the success of generating income for the charity through the offering of multiple opportunities for users to make a donation and by establishing engaging content by personalising user experiences.

Theresa Barrett from St Leonard’s Hospice complemented the team at Pixelbuilders saying we are “an absolute joy to work with”.

Sharing Supporter Stories With BTRS

We helped Brain Tumour Research and Support (BTRS) deliver their fully responsive website aimed at informing users of their research work and improving their fundraising efforts and donations.

The responsive nature of the site is all handled by the development practices and CMS, so there’s no extra work for the team to keep the site up to date for all the different browser types. The website is also integrated with the WorldPay payment gateway to handle all the transactions from donations to event fees.

If you’re working in the third sector and are looking for a digital agency to work with, why not get in touch with one of our digital experts today to see how we can help you?