Getting Tough With TANALISED Timber
9 October, 2012
We’ve been helping our client, Lonza Wood Protection, strengthen its market leading position with the design and implementation of a new product brand promotion.
Castleford-based Lonza Wood Protection is part of the Lonza group of companies, a global leader in microbial control chemistries. We were appointed to help create a marketing campaign to support the introduction of its new Tanalith E 8000 wood preservative into the UK and Irish markets.
The new patent-pending Tanalith E 8000 preservative is a unique formulation which builds on the previous success of Lonza’s established and proven Tanalith E product. The new product gives an even more robust and durable protection against wood decay as well as providing a deeper and more effective penetration into the timber.
pixelbuilders.com developed the brand concept for the Tanalith E 8000 product, including the logo, messaging, trade press ads and point of sale materials. The Leeds company is currently developing a new campaign website and also designed materials for Lonza’s presence at the recent Timber Expo 2012 exhibition.
Celebrations for the launch of the new TANALITH E 8000 started the evening prior to the show with a party for Lonza customers and the timber trade at the Ricoh Arena in Coventry. The evening featured cricketer and TV personality Phil Tufnell, who entertained the guests.
Andrew Ackroyd, designer at pixelbuilders.com says, "Lonza Wood Protection has unrivalled reputation in the wood protection industry. Our brief was to keep the new brand in line with those of existing products whilst giving it a fresh, clean feel with messaging that would appeal to its timber related markets."
David Law, Marketing Services Manger at Lonza Wood Protection commented, "pixelbuilders.com has a focussed and creative approach and has guided us through our digital marketing requirements with innovative results. The team went beyond our expectations and has developed a brand identity and supporting materials which will best support our ambitions for the product. Our UK and Irish customers have really bought into the new campaign for next generation TANALISED timber."
An iPad specific website designed and built by pixelbuilders.com, for Lonza’s presence at Timber Expo 2012, helped them win 'Custom Built Stand of the Show'.
Says show organiser, Darren Richards: "What we liked about the design of the Lonza stand was that it was an integral part of the overall promotional campaign for the launch of next generation TANALISED timber. We especially liked the 'it’s as tough as it comes' strapline and the way Lonza had used iPad application technology to make the exhibition stand interactive for visitors to the show."