6 Feb, 2020

Hot from the oven: Burton’s Biscuits appoint Pixelbuilders to help deliver new digital portfolio.

Founded in 1935 by Joseph Burton, the aptly named Burton’s Biscuits, (makers behind household favourites like Jammie Dodgers, Maryland Cookies and Wagon Wheels) is the latest business to appoint Pixelbuilders as one of their digital partners.

Luckily, Pixelbuilders is no stranger to the world of biscuits, regularly indulging in a well-earned sweet treat during the working day. Perhaps more importantly though, Pixelbuilders is no stranger to working as part of a multi-agency team, in order to deliver amazing things for their clients. This ability to work collaboratively and to an exceptionally high standard, coupled with a sweet tooth of course, makes them the perfect fit for the Burton’s Biscuits team.

This partnership will see Pixelbuilders take the technical lead, whilst also working collaboratively alongside Burton’s Biscuits’ other digital partners to help deliver a complete overhaul and rebuild of their existing website, as well as also reviewing and optimising their online recruitment offering as well.

The aim of both projects is to help reignite brand awareness amongst Burton’s Biscuits existing target audiences and to position them as thought leaders within their sector, in particular for their approach to sugar free products and healthy alternatives.

Kate Needham, Marketing & Insight Director at Burton’s Biscuit Company said:
“Pixelbuilders worked really closely with us taking the time to clearly understand our objectives, our target audiences and our products, resulting in a website that not only expresses the passion we have for our business but provides all users with a simple journey through the site.”

Martin Oates, Commercial Director at Pixelbuilders, said:
“The Burton’s Biscuit brand family reads as a who’s who of biscuit royalty taking many of our team back to their childhood. The team at Burton’s are really progressive, their approach to health, their overhaul of the core Burton’s brand, their stance on personal development and outlined company strategy going forward really sets them apart and we are proud to be part of that journey with them.”

View the new website