Direct Blinds are an online only retailer of high quality window blinds, based in Huddersfield, in West Yorkshire. They supply blinds to customers throughout the UK and their website regularly receives more than 2,000,000 visitors a year.
They appointed Pixelbuilders as the lead digital agency of a larger, multi-agency team to supply the technical expertise and development capacity required to build their brand new, feature rich ecommerce website, which recently went live in March 2017. The project involved developing more than 24,000 web pages and managing around 3000 product variants.
To help deliver the most secure, fast and robust ecommerce solution possible the website features a number of key integrations, which ensure it provides a great user experience and ultimately enhances Direct Blinds’ online revenue.
First, a TrustPilot integration
supports customers throughout the conversion funnel, with reviews pulling through to the homepage and product inner pages. Schema mark-up also then leverages this integration to display the review ratings on search engine results pages, in an effort to improve SEO and increase organic traffic by boosting the click through rate from organic search results.
Second, the PayPal Braintree integration provides the capacity for the website to safely and securely handle online payments without sacrificing the user experience by using hosted fields on the transaction pages.
Finally, the Direct Blinds project also gave us a great opportunity to leverage Amazon’s Web Services
(AWS). We used AWS to host the new Direct Blinds website in a load balanced environment and this has several key benefits.
Downtime is significantly reduced protecting their online revenue from disruption due to server failure, the user experience is improved by virtually eliminating the possibility of 500 errors and the solution is highly scalable, so the server set up can grow alongside the website, providing a futureproof hosting solution.
The end result is an impressive ecommerce solution that has already delivered more than 5,000 online transactions in the first four weeks since launch. And for us here at Pixelbuilders, it means our portfolio of feature rich ecommerce solutions now generates over £15 million in revenue for our clients.
Find Out More About The Direct Blinds Project