Conversion rates are never 100%. On the plus side, anything less than 100% is an amazing opportunity for growth and that’s what A/B testing can help you harness.

With Umbraco Engage, you can run split URL and multivariate tests to see which content variations perform best. Take the guesswork out of optimisation and make data-driven improvements to your content and user experience.

With personalisation you can deliver the right message, to the right person, at the right time, improving engagement, creating more meaningful connections and amazing your customers.

From implicit to explicit, temporary to long-term, Umbraco Engage takes personalisation to the next level and makes your content epic.

Want to know which visitors are truly engaged? Campaign scoring lets you track and measure the interactions that matter most to you.

Assign weighted scores to interactions like page visits, form submissions, and other key actions to identify high-value, engaged visitors. Use this insight to optimise campaigns and create truly scroll-stopping experiences.

Set clear, measurable goals that align with your business objectives. Whether you want to track newsletter sign-ups, downloads, or purchases, Umbraco Engage allows you to define and measure success on your terms.

Monitor progress, identify trends, and refine your digital strategy based on actionable data.

Engage Analytics uses GDPR friendly server-side tracking and first party cookies to collect more accurate data from your website visitors, providing direct, transparent, trustworthy data collection between your users and your website.  

But that’s not all it does. It also provides real-time insights on user behaviour, engagement patterns, and high-performing content. Empowering you to monitor key metrics, identify trends, and make data-driven decisions to enhance your digital strategy.