Proactis are a spend control company who help organisations achieve greater bottom-line value by improving their operational and financial performance. Having worked with Proactis on the build of their website a number of years go at which time we redeveloped their exisiting website to deliver a new responsive interface; the company enlisted pixelbuilders once again.
This time the brief was to redevelop that responsive website and update it with a new innovative design that would enhance their on site user experience and their delivery of key content.
To ensure familiarity with the system and limit disruption to Proactis' ongoing content delivery, we continued using the Kentico CMS as the foundation for the website. As before, this .NET CMS allows the team to easily manage all the content on the website, including thousands of pages, documents and case studies which are available in three languages.
With the content management requirements catered for by Kentico, the other primiary focus of our digital strategy was to ensure the user interface was simple and easy to navigate. This was important ensure the website could accommodate a range of different users and to encourage engagement and interaction with the company’s magnitude of different services.
As Proactis is a globally used company, the website also needed to incorporate multilingual functionalities for both their US and Dutch based clienteles.
Working alongside an external design agency, Creative Farm, Pixelbuilders were responsible for transforming the old site with an innovative new design which supported a visual led approach. The new design would be used to modernise and simplify the information on offer and improve user experience.
The use of full width banners throughout the site were used to both modernise the site and offer personalisation to the information on offer with each staff member in the banner being relevant to the content on display. Each banner also has the functionality to display a video, such as used on the homepage, offering users a visual aid and increasing time on site.
The implementation of interactive tools and calculators were used to further outline services and skills available. These tools also encouraged online engagement from visitors to the site and boosted the amount of time that users were spending on the pages.
The website is built on Kentico CMS. This .NET CMS allows the team to easily manage all the content on the website, including thousands of pages, documents and case studies across three languages. The implementation of interactive tools and calculators were used to further outline services and skills available. These tools also encouraged online engagement from visitors to the site and boosted the amount of time that users were spending on the pages.
In the early days since the launch of the new site, the new site has already: marked the launch of a new design and style for the brand; modernising and repositioning their offering to online users, increased the number of resources downloads and enquired coming from online data capture points and increased the number of visitors to the site coming from a mobile or tablet source