Help To Buy

A New Benchmark For Help To Buy Websites

Discover

Discover

Pixelbuilders were approached by the North East, Yorkshire & Humberside division of the Help To Buy group, and tasked with redesigning their existing website. The brief was to put usability at the heart of our creative concept, with the aim of delivering a leading Help To Buy website that’s easy to use and visually appealing. 

Digital Strategy

Digital Strategy

The main challenge we encountered during this project was integrating the various different forms of feed that each home builder used, alongside ensuring CMS users were able to edit plot documents though the CMS, and the homebuilders were able to edit plots via a purpose built portal within the website.

With plots able to be added to the site in three different ways keeping our code clean and tidy proved challenging.

Delivering a great user experience and simple navigation was also important to allow users to refine their search parameters across several key categories such as price and location and this formed to main considerating of our design and development techniques.

Design

Design

Our creative concept for the new Help To Buy website for the North East, Yorkshire & Humberside division, was to balance the desire for a modern, visually impressive and engaging website design with the need for a website that is also universally accessible and easy to use.

To do this we delivered strong visual impact through the use of a full screen image carousel on the homepage, which also serves as a background for the all-important search functionality, giving users a clear starting point for their property search.

From a practical point of view, we ensured the new website design could accommodate the property feeds integrated into the website, in a way that ensures the aesthetics of the website would not be compromised by different image sizes and image orientations.

help to buy by pixelbuilders
Develop

Develop

The Kentico CMS was also leveraged in a number of ways to improve the usability of the website, in this case for the developers listing their homes with Help To Buy NEYH and the Help To Buy NEYH team themselves. As a result, properties can be listed on the site in 3 different ways: through the developer portal, directly through the Kentico CMS or through a feed integration.

For the feed integration, we used Kentico’s Scheduled Tasks functionality to import properties automatically, on a daily basis. This also ensures the properties on the Help To Buy website are managed in real time, with a new property document being created for new items in the feed, and existing property documents being either updated or removed from the site if the item is no longer in the feed. This in turn ensures good front end usability because users are not returned sold out developments in their search results.

Technical

  • Fully integrated property feeds including Rightmove and other leading property websites
  • Automatic property listing updates enabling real time content management
Deliver

Deliver

A fresh and modern website design that stands out from the crowd while still maintaining the Help To Buy branding and look and feel

Sophisticated search functionality that is simple and easy to use placing Help To Buy NEYH’s product offering at the centre of the user experience

A well optimised content managed website built to modern industry standards