Firstly, we worked closely with Newboulds to create a list of keywords and target phrases.
We took this list, which included ‘Free Meat Delivery’, and developed an strategy; including content authoring, structural developments and meta-data optimisation.
We also worked with Newboulds to optimise their check-out process helping to reduce drop-out rates and significantly increasing conversion levels.
The results showed not only through higher search rankings, but, more importantly through increased visitor numbers and higher levels of revenue.
We’ve now moved on to the next stage of optimisation to work on promoting Newboulds’ high-street stores in areas such as Middlesbrough, Stockton, Redcar, Stokesley & Guisborough and promoting Newboulds’ range of BBQ meat and ‘Perfect BBQ tips and tricks’.