Working with Barkston's marketing and web team, we’ve consulted on many areas of the site – including content, page layout, site structure, internal linking and code optimisation. We have worked carefully to promote them on products specific terms such as ‘cut to size polycarbonate’ or more generic terms such as ‘buy plastic online’.

Alongside the on-site optimisation, we’ve worked on advising and analysing the site traffic via Google Analytics – helping Barkston understand how people use the site more and feeding the data into the next cycle of site development and SEO stages.

As part of this work, we have combined our SEO and development skills for Barkston and have developed a blog that they will use to help consumers understand the many uses of plastic including replacement greenhouse glass, child/pet proofing and general repairs